Instagram Engagement Rate Calculator
Free & Accurate
Calculate your Instagram engagement rate instantly and discover how well your content resonates with your audience. Perfect for influencers, brands, and marketers to track social media performance and optimize their Instagram strategy.
Calculate Your Engagement Rate
Influencers typically have higher engagement rates due to personal connection with followers.
Your Engagement Rate
0.00%
Poor
Formula: ((Likes + Comments) / Followers) × 100
Industry Benchmarks
| Account Type | Excellent | Good | Average | Poor |
|---|---|---|---|---|
| Influencer | 5%+ | 3–5% | 1–3% | <1% |
| Brand | 3%+ | 1–3% | 0.5–1% | <0.5% |
| Business | 2%+ | 1–2% | 0.5–1% | <0.5% |
| Personal | 4%+ | 2–4% | 1–2% | <1% |
Quick Tips
Typical Engagement Rates:
- • Nano-influencers (1K-10K): 2-8%
- • Micro-influencers (10K-100K): 1-5%
- • Macro-influencers (100K-1M): 1-3%
- • Mega-influencers (1M+): 1-2%
How to Improve Your Engagement Rate
Content Strategy
- •Post consistently at optimal times when your audience is most active
- •Use relevant hashtags to increase discoverability
- •Create authentic, high-quality content that resonates with your audience
- •Use Instagram Stories and Reels to boost overall engagement
Community Building
- •Respond to comments and engage with your followers
- •Ask questions in your captions to encourage comments
- •Collaborate with other creators in your niche
- •Share user-generated content to build community
Frequently Asked Questions
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