TikTok Engagement Rate Calculator
Free & Accurate
Calculate your TikTok engagement rate instantly to measure how well your content resonates with your audience. Essential for creators, influencers, and brands to track performance, attract partnerships, and optimize content strategy. Our tool includes likes, comments, and shares for the most accurate TikTok engagement calculation.
Calculate Your Engagement Rate
Content creators typically have highly engaged audiences and focus on entertainment, education, or lifestyle content.
Formula:
Engagement Rate (%) = ((Likes + Comments + Shares) / Followers) × 100
Your Engagement Rate
For creator accounts
Industry Benchmarks
| Account Type | Excellent | Good | Average | Poor |
|---|---|---|---|---|
| Creator | 10%+ | 6–10% | 4–6% | <4% |
| Influencer | 8%+ | 5–8% | 3–5% | <3% |
| Brand | 5%+ | 3–5% | 1–3% | <1% |
| Business | 4%+ | 2–4% | 1–2% | <1% |
| Personal | 6%+ | 4–6% | 2–4% | <2% |
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How to Increase Your TikTok Engagement Rate
Post Trending Content
Stay on top of trends, use viral sounds, and participate in popular challenges to increase visibility.
Use Viral Sounds
Incorporate trending audio clips and music to boost your content's discoverability in the algorithm.
Engage in Comments
Respond to comments quickly and authentically to build community and encourage more engagement.
Post Consistently
Maintain a regular posting schedule to keep your audience engaged and improve algorithm performance.
Collaborate with Creators
Partner with other creators for duets, collaborations, and cross-promotion to reach new audiences.
Optimize Posting Times
Post when your audience is most active, typically evenings and weekends for maximum engagement.
Create Shareable Content
Focus on entertaining, educational, or relatable content that viewers want to share with friends.
Use Effective Hashtags
Mix trending hashtags with niche-specific ones to maximize discoverability while targeting your audience.
Frequently Asked Questions
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