Pinterest Engagement Rate Calculator
Calculate your Pinterest engagement rate instantly and discover how well your pins perform. Perfect for bloggers, e-commerce stores, and marketers looking to optimize their Pinterest strategy and drive more traffic to their websites.
Calculate Your Pinterest Engagement Rate
Content creators typically achieve higher engagement rates through consistent, high-quality visual content.
Your Pinterest Engagement Rate
Pinterest Engagement Tips
Pinterest Engagement Rate Benchmarks
| Account Type | Excellent | Good | Average | Poor |
|---|---|---|---|---|
| Personal | 5%+ | 3–5% | 1.5–3% | <1.5% |
| Creator | 6%+ | 4–6% | 2–4% | <2% |
| Brand | 5%+ | 3–5% | 1.5–3% | <1.5% |
| E-commerce | 4%+ | 2–4% | 1–2% | <1% |
How to Improve Your Pinterest Engagement Rate
Create High-Quality Vertical Images
Use 2:3 aspect ratio pins with bright, clear images that stand out in feeds.
Optimize Pin Descriptions
Use relevant keywords and hashtags to help users discover your content.
Pin Consistently
Maintain a regular pinning schedule to keep your audience engaged.
Join Group Boards
Participate in relevant group boards to expand your reach and visibility.
Create Seasonal Content
Plan pins around holidays, seasons, and trending topics for maximum engagement.
Enable Rich Pins
Use Rich Pins to provide more context and increase engagement opportunities.