Twitter/X Engagement Rate Calculator
Calculate your Twitter/X engagement rate instantly and accurately. Perfect for creators, influencers, brands, and marketers to track social media performance and optimize their content strategy.
Calculate Your Engagement Rate
Personal accounts typically have more intimate engagement with close followers and friends.
Your Engagement Rate
Formula Used
Engagement Rate (%) = ((Likes + Retweets + Replies) / Followers) × 100
This formula includes all major interaction types on Twitter/X for comprehensive engagement measurement.
Twitter/X Engagement Rate Benchmarks
| Account Type | Excellent | Good | Average | Poor |
|---|---|---|---|---|
| Personal | 2%+ | 1–2% | 0.5–1% | <0.5% |
| Influencer | 1.5%+ | 1–1.5% | 0.5–1% | <0.5% |
| Brand | 1%+ | 0.5–1% | 0.2–0.5% | <0.2% |
| Creator | 1.8%+ | 1.2–1.8% | 0.6–1.2% | <0.6% |
| News/Media | 0.8%+ | 0.4–0.8% | 0.2–0.4% | <0.2% |
How to Improve Your Twitter/X Engagement Rate
Post at Optimal Times
Share content when your audience is most active, typically during lunch hours and evenings.
Use Trending Hashtags
Incorporate relevant trending hashtags to increase discoverability and join conversations.
Engage in Discussions
Reply to comments, participate in Twitter chats, and engage with other users' content.
Share Visual Content
Include images, GIFs, and videos to make your tweets more engaging and shareable.
Ask Questions
Encourage replies by asking thought-provoking questions and starting conversations.
Share Valuable Content
Provide insights, tips, and valuable information that your audience wants to share.